Ideation Tools
Use the simulation of your customer story as a prompt then use the following ideation tools to brainstorm solutions, refine and develop your ideas.
Brainstorming
Use to generate ideas without judgment or evaluation. Brainstorming is a creative ideation technique that uses brainstorming guidelines to generate future solutions to a problem.
Dot Voting
Use as a democratic exercise to vote on a variety of ideas. Dot voting can help us to determine which solution is beloved by our team or community.
Special Brainstorming
Use for unconventional brainstorming to obtain new ideas or insights into a problem. Special Brainstorming helps us to reframe our thinking to craft new solutions.
Brainstorming Session
Analogies & Benchmarking
Collaborate and draw inspiration from existing products, experiences, or industries for innovative problem-solving. Analogies and benchmarking can help us to generate out of the box ideas to solve our target markets problem.
Collaborate with your team reflect on your digital story and brainstorm solutions to empower the persona to overcome the problem. Finally, develop an elevator pitch detailing the solution.
2x2 Matrix
Use to create a criteria to categorize ideas or options based on two values or criteria. A 2x2 Matrix can help us determine which solution maybe more beloved by our target market.
NABC
Use as a framework to articulate the Need, Approach, Benefit, and Competition of a proposed solution or concept. NABC can help us craft a solution that will be embraced by our target market.
User Participant Group
After creating your digital story organize a user participant group. A user participant group is a collection of people who mirror the persona found in your digital story. Use your user participant group to validate or invalidate your digital story.