Brainstorming Session

Collaborate reflect on the simulation of the customer story and brainstorm solutions to empower the persona to overcome the problem. Finally, develop an elevator pitch detailing the solution.

Brainstorming Session

Step 1. State the purpose of your collaboration and give context to the Digital Story to be presented.

Step 2. Play your digital story.

Step 3. Invite the team to brainstorm ideas to solve the user problem.

Step 4. Evaluate and rank ideas. Have a discussion with your team to determine the best idea.

Step 5. Create an elevator pitch to describe the best idea.

Brainstorming Session

Reflect on the persona's digital story and brainstorm solutions to empower the persona to overcome the problem. Finally, develop an elevator pitch detailing the solution.

Group Size: 4-6

Materials Needed: Print Brainstorming Session Diagram and Instructions, Pens, Markers and Post-its, Camera

Duration: 30-45 mins

Brainstorming Session

Reflect on the persona's digital story and brainstorm solutions to empower the persona to overcome the problem. Finally, develop an elevator pitch detailing the solution.

  • Generate as many ideas as possible.

    Unleash the creativity of the design team.

    Gain consensus on ideas through discussion and voting.

    Develop an elevator pitch of the new idea

    Prepare the team to work on a solution.

  • Work in small groups of 4-6 team members play your digital story. Invite the team to brainstorm ideas, then assess ideas and finally vote on the top ideas from the team. Work with the team to develop an elevator pitch of the best idea.

  • Step 1. State the purpose of your collaboration and give context to the Digital Story to be presented.

    Step 2. Play your digital story.

    Step 3. Invite the team to brainstorm ideas to solve the user problem.

    Step 4. Evaluate and rank ideas. Have a discussion with your team to determine the best idea.

    Step 5. Create an elevator pitch to describe the best idea.

  • All ideas are welcome, never criticize ideas; you may need an idea later.

    Put all ideas on post-it notes and build on the ideas of others.

    Take pictures of ideas.

    Cluster similar ideas together during the assessment for review.

    Engage in a discussion about the ideas during the assessment.

    Encourage the team to vote on the ideas that are beloved by the team.

    Use dots on post-it to vote for the best ideas.

    Create an elevator pitch.

Dot Voting

Dot voting, also known as dotmocracy or dotmocrat, is a simple and effective method used to prioritize or make decisions in a group setting. It is a democratic and participatory process that allows individuals to express their preferences or opinions on a particular topic.

Here's how dot voting typically works:

Topic/Question: Begin by clearly stating the topic or question on which the group needs to make a decision or gather preferences.

Options: Present the different options, ideas, or proposals related to the topic. These options could be written on a whiteboard, flip chart, or displayed on a screen.

Dot Allocation: Give each participant a set number of dots or stickers (usually adhesive dots of a specific color). The number of dots given to each participant depends on the context and the desired level of engagement. For example, participants might receive three dots each.

Voting: Participants then place their dots on the options they prefer or find most valuable. They can distribute their dots among multiple options or concentrate them on a single choice.

Tallying: Once everyone has placed their dots, tally the votes for each option by counting the number of dots on each. This process helps identify the most popular or preferred options.

Discussion: After tallying the votes, it's common to engage in a discussion to explore the reasons behind participants' choices. This allows the group to gain a deeper understanding of the preferences and can lead to further refinement of the options or decisions.

Decision-making: The final decision or prioritization is typically based on the results of the dot voting. The option with the highest number of dots indicates the most popular choice. However, it's important to consider the context and any additional factors that may influence the decision-making process.

Dot voting is often used in brainstorming sessions, team meetings, workshops, or any situation where a group needs to reach a consensus or make a decision based on collective input. It encourages active participation, respects individual opinions, and provides a visual representation of the group's preferences.