The Design Tree

Peace be upon you,
I'm Yahya John the founder of The Design Tree I'm a former UX Designer for a major health insurance company responsible for developing future applications that elevated the suite of healthcare services and experiences for those fortunate enough to be insured. It was there that I refined my approach to design thinking using digital storytelling and design thinking as a process of innovation a game-changer for developing innovative applications.

Seeing the value of this approach I wanted to make it available to mankind. The Design Tree is a game changer it allows anyone to harness this new technique to solve the world's problems. As an organization we not only provide a structure for developing innovative ideas but we wish to cultivate fertile ground and supportive networks that usher these ideas into a new world/market, a new human-centered economy.

To support please join the community and contribute by developing your own innovative idea to move the world forward and stay tuned for updates.

Thank you
One Love and Peace
Yahya John

Start a Design Lab 

Community Access

Transform any space into a hub of collaboration, problem-solving, and innovation. Grant access to The Design Tree to your entire community! Collaborate in over 40 design thinking strategies to overcome any problem, implement any new vision, design think innovative companies, and collaborate to make those early entrepreneurial ideas better. Cross-collaborate to create synergistic products and services that are co-created to usher in a new reality, a new world. Collaborate to design the future.

Start with Training & Toolset

Training & Toolset

Together let’s design think the perfect prompt for all design thinking your customer story in video format or a simulation of a customer story. The script for your customer story relies on you and your teams ability to deconstruct your customer understanding how they think and feel and their essential problem. This is highly engaging training with a lot of movement and collaboration. We provide a customize digital story to engage your team in the training leaving behind a powerful customized design thinking toolset and a practical application of design thinking that incorporates digital storytelling.

Start with a Customized Plan

The Design Tree

Harness the power of collaborative design thinking with The Design Tree. Leverage the power of simulation of a customer story to communicate the problem of your customers, collaborate with your team or our design lab to create innovative products and customer experiences that delight and amaze.

Unlock the power of Design Thinking allow us to create a series of design thinking strategies to engage your team in overcoming any problem and put you on a path of collaborative innovation.

The Design Tree

  • Digital Storytelling

    Our unique process seamlessly leads you and your team to gather the necessary information from your target users to create a digital story. This process brings to life your persona and their unique problem, and their current path that leads them to your solution. Through a digital story we can plan collaborative design thinking experiments for product validation, and make the necessary iterations to improve our user experience.

  • Design Thinking Tutorials

    We have assembled a variety of collaborative design thinking exercises to complement the fact-finding needed for persona validation, product creation, and solution validation. Our 35-plus collaborative design thinking exercises come with tutorials and diagrams, and instructions intelligently assembled for you to easily share future strategies with your team as you plan, learn and share and execute design thinking exercises to affirm your solution.

  • Validate Your Solution

    We added a tool for data collection and key performance indicators within each of our design thinking exercises. These data collection sets will help you qualitatively and quantitatively prove your solution solves your user's problem and are perfect for documenting and presenting the conclusion of your research.