What if we turned design thinking into an engaging investigation?

The Perfect Workshop Toolset

It's called The Design Tree; it's design thinking that incorporates digital storytelling. It transforms design thinking into an engaging investigation that begins with a compelling customer story video you create with our AI Innovation Chatbot. The video becomes your empathizing anchor while our AI uses the story to lead your team into a engaging investigation brainstorming the perfect solution.

Bring your Customer to Life

With a customer-story video, our AI Innovation Chatbot guides your design thinking. The customer story lets the AI analyze assumptions about your customers and recommends the right design-thinking methods to uncover real needs and generate targeted solutions. When needed, the AI can role-play as the customer to test ideas and surface new insights—helping your team move from assumptions to validated concepts faster.

A Video is the Perfect Prompt

We’ve paired this advanced digital storytelling framework with 50 step-by-step facilitation strategies and an AI Chatbot that doubles as your Innovation consultant, your guide into design thinking, checking your work, analyzing your results, and giving substantive feedback as you progress from the empathizing phase to the testing phase.

Customer Stories Future Economies

Now, with the power of design thinking and AI, we can collaborate around customer stories to design joint customer experiences, creating a blueprint of a future market. We can turn this blueprint or market prototype into an Economic Development Plan, engaging local stakeholders and political leaders. Such plans and business collaborations create unique experiences across our communities, accelerating our businesses, solving local problems, and giving us the power to grow future economies with local entrepreneurs. ‍ ‍Learn More See Case Study

Engage with a digital story

With The Design Tree, all customer research strategies are centered around a video of a customer story. This prompt becomes the empathizing anchor for the human team and allows AI to guide the design thinking process, making design thinking easier and exciting. Gone are the days of dull customer research and product alignment meetings. The Design Tree provides the perfect prompt and process for all design thinking, a video of a customer story, along with the guidance of AI.

Try The Design Tree Workshop Tools