Welcome to
The Design Tree!
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In this phase, the empathizing phase our goal is get to know our persona, our user, our customer to understand who they are their ethnography.
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In the Defining Problem phase we wish to define our user needs and to validate our persona and their problem.
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In the digital story phase we will visualize our persona and the critical emotions surrounding their problem.
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In the Collaborative Ideation phase we want to use our digital story as a prompt and engage our team in a brainstorming sessions.
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In the Prototyping phase we will select the best solution from the Ideation phase. Our goal is to expand upon our idea and transform it into a workable prototype.
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In the Testing phase our goal is to validate our solution. Through a series of conversations we can test our prototype and gauge if our solution is meeting the needs of our persona.
Step 4. Use your digital story as a prompt in a brainstorming session.
Brainstorming Session
Collaborate with your team reflect on your digital story and brainstorm solutions to empower the persona to overcome the problem. Finally, develop an elevator pitch detailing the solution.
Design Thinking Plan
Create a design thinking plan a list of design thinking stategies you can perform to validate your digital story and develop, and test your solution.
Ideation Tools
Use your digital story as a prompt then use the following ideation tools to brainstorm solutions, refine and develop your ideas.
Brainstorming
Use to generate ideas without judgment or evaluation. Brainstorming is a creative ideation technique that uses brainstorming guidelines to generate future solutions to a problem.
Dot Voting
Use as a democratic exercise to vote on a variety of ideas. Dot voting can help us to determine which solution is beloved by our team or community.
Special Brainstorming
Use for unconventional brainstorming to obtain new ideas or insights into a problem. Special Brainstorming helps us to reframe our thinking to craft new solutions.
2x2 Matrix
Use to create a criteria to categorize ideas or options based on two values or criteria. A 2x2 Matrix can help us determine which solution maybe more beloved by our target market.
NABC
Use as a framework to articulate the Need, Approach, Benefit, and Competition of a proposed solution or concept. NABC can help us craft a solution that will be embraced by our target market.
Analogies & Benchmarking
Use to draw inspiration from existing products, experiences, or industries for innovative problem-solving. Analogies and benchmarking can help us to generate out of the box ideas to solve our target markets problem.
User Participant Group
After creating your digital story organize a user participant group. A user participant group is a collection of people who mirror the persona found in your digital story. Use your user participant group to validate your digital story and test your prototype.