Welcome to
The Design Tree!
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In this phase, the empathizing phase our goal is get to know our persona, our user, our customer to understand who they are their ethnography.
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In the Defining Problem phase we wish to define our user needs and to validate our persona and their problem.
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In the digital story phase we will visualize our persona and the critical emotions surrounding their problem.
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In the Collaborative Ideation phase we want to use our digital story as a prompt and engage our team in a brainstorming sessions.
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In the Prototyping phase we will select the best solution from the Ideation phase. Our goal is to expand upon our idea and transform it into a workable prototype.
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In the Testing phase our goal is to validate our solution. Through a series of conversations we can test our prototype and gauge if our solution is meeting the needs of our persona.
Step 4
Brainstorming Session
Collaborate with your team reflect on your digital story and brainstorm solutions to empower the persona to overcome the problem. Finally, develop an elevator pitch detailing the solution.
Design Thinking Plan
Create a design thinking plan a list of design thinking stategies you can perform to validate your digital story and develop, and test your solution.
Ideation Tools
Leverage your digital story as prompt and use the following ideation tools to brainstorm solutions, refine and develop your ideas.
Brainstorming
A creative ideation technique that encourages generating a large quantity of ideas without judgment or evaluation.
Dot Voting
A method where participants use stickers or dots to vote on their preferred ideas or solutions.
Special Brainstorming
A variant of brainstorming that encourages unconventional thinking and exploration of unique and innovative ideas.
2x2 Matrix
A visual tool to categorize and prioritize ideas or options based on two values, or criteria.
NABC
A framework to articulate the Need, Approach, Benefit, and Competition of a proposed solution or concept.
Analogies & Benchmarking
Techniques to draw inspiration from existing products, experiences, or industries for innovative problem-solving.
User Participant Group
After creating your digital story organize a user participant group. A user participant group is a collection of people who mirror the persona found in your digital story. Use your user participant group to validate or invalidate your digital story.