Step 4. New Futures

Let’s cross-collaborate around a collection of simulations and brainstorm joint initiatives, joint customer experiences, causes, and create dynamic cultural experiences for economic growth.

Click here to learn more…..New Futures

Collaborate with….. Go To Online Whiteboard

New Futures

Step 1. State the purpose of your collaboration and give context to the Digital Story to be presented.

Step 2. Play your digital story.

Step 3. Invite the team to brainstorm ideas to solve the user problem.

Step 4. Evaluate and rank ideas. Have a discussion with your team to determine the best idea.

Step 5. Create an elevator pitch to describe the best idea.

New Futures

Group Size: 4-5

Duration: 3hrs 30 mins

Materials Needed: New Vision, Pens, Video Camera, Sketches or Photos, Markers and Post-its

Collaborate with your team or community in creating a simulation of a customer story. Document your ideal customer and their problem as they move through time experiencing aspirations, frustrations, and the motivation to continue. Each response will work to form a script for the customer story in video format. Our responses are based on our observational and background research which we will work to validate later.

New Futures

Collaborate with your team or community in creating a simulation of a customer story. Document your ideal customer and their problem as they move through time experiencing aspirations, frustrations, and the motivation to continue. Each response will work to form a script for the customer story in video format. Our responses are based on our observational and background research which we will work to validate later.

  • Gain a better understanding of our customers' perspectives to build empathy.

    Understand pain points and opportunities or benefits.

    Collect information to create a digital story.

    Document the team'’ customer insights.

  • Work in small 4-5 team member groups. Collaborate to document your persona's ethnography and unique journey capturing their aspirations, frustrations, motivations, elations.

  • Step 1. Collaborate and document the ethnography of your most likely customers: their Work, Age Range, Family, and Income.

    Step 2. Aspirations: Document the aspirations of your customer. What is their goal? What are they trying to achieve? What road leads them to this problem?

    Step 3. Frustrations: What problem will they encounter on this road that their motivations lead them to?

    Step 4. Motivations: Document their motivation. What are they trying to accomplish that leads them to the problem and your solution?

    Step 5. Elation: How can we solve their problem? What experience can we create that will finally solve their problem?

  • Users' ethnography should help determine or predict their journey through the user's timeline.

    The user's journey as they move from aspiration, frustration, motivations, and elation should relate to each other.

    Utilize user quotes from interviews to document aspirations and frustrations, and motivations.

    Try inferring thoughts and feelings from human behavior, tone of body language, interactions, conversations, word selection, and social cues.

    Look for contradictions in what the user says and how the user behaves.

Together create an environment to ensure success of the groups future ideas.

Step 1. Review the co-creation and cross-collaboration guidelines.

Step 2. Design think around the digital stories. Brainstorm ideas, discover new opportunities, and capitalize off the serendipity of the collaboration.

Co-create and cross-collaborate to ensure the ideas and the by-products of the ideas addresses human needs, design for the change you seek.

Document ideas in online Whiteboard

Step 3. Collaborate to Design Think Future Initiatives

Think about the ideas of the collective and begin to organize stakeholders, industry connections, partnerships, support, education, and investments. Together review the steps to create a future economy then collaborate as a group to determine future intiatives.