Validation Map
Use a Validation Map to understand the perspectives of the persona found in the digital story. Validation Maps help us craft solutions that are sensible to the needs, emotions, and perspectives of our target demographic.
AEIOU
Use AEIOU to understand the variety of pressures or constraints on your target demographic. Understanding the Activities, Environment, Interactions, Objects, and Users will allow us to craft solutions that account for constraints and design for the needs of our target demographic.
Digital Story Map
Use a Digital Story Map to create a visual representation of the customer's interactions and experiences with a product or service over time. A Digital Story Map helps us to understand how our target demographic will experience our solution.
Define the Problem
Collaborate with us to create a simulation of your customer story. A simulation will help us clarify your target market and become a prompt we can use in design thinking.
Peers Observing Peers
Use Peers Observing Peers to observe those experiencing the problem. Peers Observing Peers provides us with an observational framework to analyze behavior and draw conclusions that will help us craft the ideal solution.
Create a Simulation
Collaborate with us to create a simulation of your customer story. A simulation will help us clarify your target market and become a prompt we can use in design thinking.
Simulation Tools
Use the following tools to understand the experiences, needs, and perspectives of your customer and to validate the story found in your simulation.
User Participant Group
After creating your digital story organize a user participant group. A user participant group is a collection of people who mirror the persona found in your digital story. Use your user participant group to validate or invalidate your digital story.