Validation Map
Collaborate to create a Validation Map ask them how they see, feel, and think about the problem and what actions they take to address it. Ask follow-up questions to gain valuable insights into how the problem can be solved.
Validation Map Instructions
Step 1. To create an amazing experience using an Empathy Map. Play your digital story. Instruct your team to document the user perspective in two key areas.
Document the user frustrations within the digital story. Then document their aspiration or how they cope with the problem in the digital story
Step 2. Next, find people who mirror the persona found in your digital story or observe a user from user participant group. If you don't have a user participant group find videos on the web of your target market discussing the problem.
Once again document your target market perspective in two key areas. Document their frustrations related to the problem you solve. Next document their aspirations and how they cope with the problem using the empathy map.
Step 3. Finally compare and contrast the users perspective found in your digital story and the perspectives found in your user participant group.
Use your findings to validate your digital story.
ValidationMap
Interview a member of your user participant group, and ask a series of questions to understand their perspective on the problem. Ask them how they see, feel, and think about the problem and what actions they take to address it. Ask follow-up questions to gain valuable insights into how the problem can be solved.
Group Size: 1-2
Materials Needed: Validation Map, Photos, Video Pens, Markers and Post-its
Duration: 30-120 mins
Validation Map Instructions
A Validation Map is an empathizing tool to understand our user's perspectives how they see, feel, and think about the problem, and what actions they take to address it.
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Gain a better understanding of our customers' perspectives to build empathy.
Understand pain points and opportunities or benefits.
Collect information to create a digital story.
Document the team's customer insights.
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1-2 team members observe the user creating an Empathy Map. Collaborate with your team reflect on your digital story and document the aspirations and frustrations found in your digital story the aspirations and frustrations found in your user participant group. Finally, compare and contrast perspectives.
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Step 1. To create an amazing experience using an Empathy Map. Play your digital story. Instruct your team to document the user perspective in two key areas.
Document the user frustrations within the digital story. Then document their aspiration or how they cope with the problem in the digital story
Step 2. Next, find people who mirror the persona found in your digital story or observe a user from user participant group. If you don't have a user participant group find videos on the web of your target market discussing the problem.
Once again document your target market perspective in two key areas. Document their frustrations related to the problem you solve. Next document their aspirations and how they cope with the problem using the empathy map.
Step 3. Finally compare and contrast the users perspective found in your digital story and the perspectives found in your user participant group.
Use your findings to validate your digital story.
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Make a big deal out of step 5 in the Pains and Gains portion of the Empathy Map.
Challenge your team to articulate their insights into the user's problem and, conversely, the opportunity to solve the problem for the user.
Document the users through video, photographs, or even audio recording during the observational stage.
Document the user's most important quotes.
Try inferring thoughts and feelings from human behavior, tone of body language, interactions, conversations, word selection, and social cues.
Look for contradictions in what the user says and how the user behaves.
Data Collection for Validation Map
With a Validation Map, we can gather an understanding of our customer perspective how they see, feel, and think about the problem and what they do to address the problem. Ask follow-up questions to gain valuable insights into how the problem can be solved and understand their feelings, thoughts, and attitudes. During this small-scale experiment, we can gather critical information to validate our potential customer and the feelings surrounding their problem.
Document what number out of the total you have observed have pain point/problem?
Document what number out of the total of people you have observed have similar feelings, thought, attitudes and emotions associated with pain point/problem?
Provide your analysis of possible opportunities related to the pain point/problem.
20 out of 30
Out of 20 people whom identified pain point. The number one emotion was……….