Welcome to
The Design Tree!
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In this phase, the empathizing phase our goal is to get to know our persona, our users, and our customers to understand who they are and their ethnography.
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In the Defining Problem phase we wish to define our user needs and to validate our persona and their problem.
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In the digital story phase we will visualize our persona and the critical emotions surrounding their problem.
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In the Collaborative Ideation phase we want to use our digital story as a prompt and engage our team in a brainstorming sessions.
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In the Prototyping phase we will select the best solution from the Ideation phase. Our goal is to expand upon our idea and transform it into a workable prototype.
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In the Testing phase our goal is to validate our solution. Through a series of conversations we can test our prototype and gauge if our solution is meeting the needs of our persona.
Step 3. Create your digital story.
Create your Digital Story
Collaborate with your team and use the information from your Empathizing Persona and Defining Problem Statement to create a Digital Story. Use your digital story as a prompt for collaborative ideation and conduct design thinking experiments to validate its narrative.
Digital StorytellingExample
Create and communicate narratives that engage and inspire your team in the design process. Digital Storytelling combines elements of storytelling, visual design, and technology to convey information, evoke emotions, and drive collaboration and innovation
Step 7. Complete your digital story.
Complete your Digital Story
Update your digital story with the information from the ideation, prototyping, and testing phase and other design thinking experiments that validated or invalidated your person and their affinity for your solution. This powerful visualization helps us to explore our alleged persona's journey and refine our solution and user experience.
Digital Storytelling
Digital Storytelling Example
With a digital story we can visualize our persona and the critical emotions surrounding their problem. In the first part of the digital story we will describe our persona and how their frustration may motivate them to find a solution. This crucial part of our digital story which defines the persona and their problem will be used as powerful prompt for ideation, prototyping and testing. Giving us insights into how to solve the user problem but also the guidance to ask the right questions to validate our assumptions. The second part of the digital story we will illustrate the details of our solution, how it works and the expected outcome.This powerful visualization will document the persona, their problem and our solution making it easier to refine our solution and create unrivaled user experience.