Welcome to

The Design Tree!

  • In this phase, the empathizing phase our goal is get to know our persona, our user, our customer to understand who they are their ethnography.

  • In the Defining Problem phase we wish to define our user needs and to validate our persona and their problem.

  • In the digital story phase we will visualize our persona and the critical emotions surrounding their problem.

  • In the Collaborative Ideation phase we want to use our digital story as a prompt and engage our team in a brainstorming sessions.

  • In the Prototyping phase we will select the best solution from the Ideation phase. Our goal is to expand upon our idea and transform it into a workable prototype.

  • In the Testing phase our goal is to validate our solution. Through a series of conversations we can test our prototype and gauge if our solution is meeting the needs of our persona.

Step 6

Testing for Validation

Collaborate with your team reflect on your digital story and solution/prototype, and then craft a series of quantitative and qualitative questions to gain insight into how your solution solves the persona's problem.

Design Thinking Plan

Create a design thinking plan a list of design thinking stategies you can perform to validate your digital story and develop, and test your solution.

Testing Tools

Use the following design thinking strategies to validate your solution and use the information to create a validated digital story (step 7).

Testing Sheet

Create a structured document used to plan, execute, and record observations testing your solution. Use the information to create a validated digital story (step 7).

Solution Interview

Collaborate to gather feedback and insights on a proposed solution from a cohort. Use the information to create a validated digital story (step 7).

A/B Testing

Collaborate to compare two versions of a product or solution to determine the more effective option based on user responses.

Feedback Capture Grid

Create a visual tool to organize and analyze feedback received from users or stakeholders during a design process. Use the information to create a validated digital story (step 7).

Structured Usability Testing

Collaborate to systematically evaluate the usability and effectiveness of a product or solution. Use the information to create a validated digital story (step 7).

Explorative Interview

Collaborate and gather open-ended insights, ideas, and perspectives from your cohort. Use the information to inform your digital story.

User Participant Group

After creating your digital story organize a user participant group. A user participant group is a collection of people who mirror the persona found in your digital story. Use your user participant group to validate or invalidate your digital story.