Welcome to
The Design Tree!
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In this phase, the empathizing phase our goal is to get to know our persona, our users, and our customers to understand who they are and their ethnography.
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In the Defining Problem phase we wish to define our user needs and to validate our persona and their problem.
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In the digital story phase we will visualize our persona and the critical emotions surrounding their problem.
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In the Collaborative Ideation phase we want to use our digital story as a prompt and engage our team in a brainstorming sessions.
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In the Prototyping phase we will select the best solution from the Ideation phase. Our goal is to expand upon our idea and transform it into a workable prototype.
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In the Testing phase our goal is to validate our solution. Through a series of conversations we can test our prototype and gauge if our solution is meeting the needs of our persona.
Step 5
How it Works Prototype
Collaborate with your team to construct a visual representation of an idea from your brainstorming session. Then, devise a brief marketing strategy to discover the solution. Lastly, provide an explanation of how the solution works in three sequential steps or list three important features.
Design Thinking Plan
Create a design thinking plan a list of design thinking stategies you can perform to validate your digital story and develop, and test your solution.
Prototyping Tools
Use the following strategies to build a prototype and or refine and develop your solution.
Minimum Viable Product
Collaboarate to create a version of a product with core features to test solution ability to solve the persona’s problem.
Prototype to Test
Collaborate document how the persona experiences the idea or prototype and its prototype variants.
Pitch Deck
Collaborate to create a presentation that succinctly communicates a product, service, or idea to stakeholders or investors.
Service Blueprint
Collaborate to create a visual representation of a service's, customer interactions, and underlying processes to identify areas for improvement.
Exploration Map
Collaborate create visual tool to map and explore various paths, possibilities, and potential solutions for a problem.
User Participant Group
After creating your digital story organize a user participant group. A user participant group is a collection of people who mirror the persona found in your digital story. Use your user participant group to validate or invalidate your digital story.