Simulation Survey

Collaborate to perform a Simulation Validation Survey to understand the extent and scope of the problem in your target demographic.

Simulation Survey

Step 1. Play your digital story to your ideal customer.

Step 2. Ask your Ideal customer to complete a survey which seeks to discover if the have same problems, frustrations, aspirations as the customer in the digital story.

Step 3. Use the information to validate

Simulation Survey

Perform a Simulation Validation Survey to understand the extent and scope of the problem in your target demographic. Collaborate with your team to draft a list of questions to gain understanding of how much the problem is affecting your target demographic. 

Group Size: 3-4

Materials Needed: Digital Story, Pens, Markers and Post-its 

Duration: 30-120 mins

Persona Validation Survey

To validate your digital story create a Persona Validation Survey and invite your ideal customers to participate. Begin by playing your digital story that highlights your customer's experience. Afterward, request that your ideal customers complete the survey. The survey aims to uncover the extent and scope of the problem.

  • Validate the persona found in your digital story.

    A shared understanding of your target market

    Visualize the needs, goals, and desires of the user/customer

    Document the experience of the user.

  • Work in small 5-6 team member groups. Create a survey to validate your digital story. Engage your ideal customer. Begin by playing the digital story. Then follow up with survey questions. Embed the digital story inside of the survey if possible. Engage multiple people online who match your target market. Recruit willing participants into your User Participant Group.

  • Step 1. Play your digital story to your ideal customer.

    Step 2. Ask your Ideal customer to complete a survey which seeks to discover if the have same problems, frustrations, aspirations as the customer in the digital story.

    Step 3. Use the information to validate

  • Use Google Forms or other online survey tools. Embed your digital story inside the survey. Send a link to your target market.

    Ask for name location and key demographic information in the survey, this information can also be used to validate the persona in the digital story.

    Include all respondents to the survey in your user participant group.

    Quantify results ex. 20/30 survey has pain point.

    Afterwards, encourage the team to bring pictures of the possible customer/ user and fashion choices and work together to make a complete avatar of your persona based on your survey participants.

Validating Persona Pain Point

Persona Validation Survey The survey aims to confirm the extent and scope of the problem in the target demographic. Quantify the survey results to verify the persona and the problem identified in the digital story.

  • Document what number out of the total you have interviewed or observed has a pain point/problem.

  • Document what number out of the total of people you have interviewed or observed have similar feelings, thoughts, attitudes, and emotions associated with the pain point/problem.

  • Provide your analysis does the persona have the interest problems/pain points your solution solves?

20 out of 30

20 out of 30 interviewed has Paint Point

Out of 30 people 20 identified having customer pain point. The number one feeling emotion, attitude was……….

Validating the Persona and their problem.

Demographic Information:

  • What is your age?

  • What is your gender?

  • Where do you live? (City, country)

  • What is your educational background?

  • What is your occupation?

Behaviors and Habits:

  • How do you typically make purchasing decisions?

  • Where do you usually shop for products/services?

  • How often do you use social media?

  • Which social media platforms do you prefer?

  • Do you prefer online shopping or in-person shopping?

Communication Preferences:

  • How do you prefer to communicate with others (email, phone, in-person)?

  • How often do you check your email?

  • Do you prefer text messages or phone calls?

  • Are you active on social media? Which platforms do you use?

Additional Comments:

  • Is there anything else you would like to share about yourself or your preferences?

Personal Background:

  • What are your hobbies and interests?

  • How do you spend your free time?

  • What are your favorite books/movies/TV shows?

  • Do you have any pets?

  • Are you married or single?

Pain Points and Challenges:

  • What are your biggest challenges or obstacles in daily life?

  • What frustrates you the most in your current situation?

  • What difficulties do you face in your job or career?

  • What problems would you like to solve with the help of a product/service?

Product/Service Preferences:

  • What features are most important to you when considering a product/service?

  • What factors influence your purchasing decisions the most?

  • What brands do you trust or prefer?

  • Have you used similar products/services before?

Goals and Aspirations:

  • What are your short-term goals?

  • What are your long-term goals?

  • What motivates you in life?

  • What do you hope to achieve professionally?

Information Sources:

  • How do you stay updated with the latest news and trends?

  • Which websites or blogs do you frequently visit?

  • Do you subscribe to any newsletters or magazines?

  • Do you rely on recommendations from friends or family?

Feedback and Suggestions:

  • Is there anything specific you would like to see improved in existing products/services?

  • Do you have any suggestions for new products/services that would cater to your needs?

  • What would make you more likely to recommend a product/service to others?