Collaborate and discuss the customer's problem and the best traction channels for communicating the product solution.

Marketing Apporaches

Instructions

Step 1. Play the simulation of your customer story.

Step 2. Collaborate to review each traction channel and reflect on which marketing approaches would work to engage the customer identified in the simulation of the customer story

Step 3. List marketing approaches that could be useful in engaging the target demographic.

Step 4. Reflect on the marketing approaches listed. Collaborate and brainstorm a marketing strategy based on the simulation of the customer story.

Marketing Approaches

Group Size: 4-8

Duration: 30-60 mins

Materials Needed: Print Marketing Approaches, Pens, Markers and Post-its

Details:

Collaborate as in 4-8 member groups review the simulation of the customer story and the variety of traction channels. Allow 5 to10 minutes to review the simulation of the customer story and the traction channels. After reflection have each member give their opinion on the which traction channel may be beneficial. Finally create a marketing strategy.

Marketing Approaches

Collaborate review the simulation of the customer story and the variety of traction channels. Allow 5 to10 minutes to review the simulation of the customer story and the traction channels. After reflection have each member give their opinion on the which traction channel may be beneficial. Finally create a marketing strategy.

    • Review the variety of traction channels.

    • Compare and contrast the variety of traction channels.

    • Determine which traction channel maybe the best.

    • Develop a future marketing strategy.

  • Collaborate as in 4-8 member groups review the simulation of the customer story and the variety of traction channels. Allow 5 to10 minutes to review the simulation of the customer story and the traction channels. After reflection have each member give their opinion on the which traction channel may be beneficial. Finally create a marketing strategy.

  • Step 1. Play the simulation of your customer story.

    Step 2. Collaborate to review each traction channel and reflect on which marketing approaches would work to engage the customer identified in the simulation of the customer story.

    Step 3. List marketing approaches that could be useful in engaging the target demographic.

    Step 4. Reflect on the marketing approaches listed. Collaborate and brainstorm a marketing strategy based on the simulation of the customer story.

    • Know your audience: Understand their preferences and habits.

    • Set clear goals: Define what you want to achieve with the channel.

    • Consider your resources: Evaluate budget, time, and team capabilities.

    • Prioritize channels: Focus on a few high-impact channels initially.

    • Test and iterate: Experiment with different approaches and measure results.

    • Leverage existing channels: Utilize existing platforms and networks.

    • Build relationships: Network with influencers and partners.

    • Measure and analyze: Track key metrics to assess performance.

    • Optimize for conversion: Improve your website and marketing materials.

    • Stay consistent: Maintain a regular cadence of activity.

    • Seek feedback: Listen to your audience and customers.

    • Collaborate with others: Partner with complementary businesses.

    • Learn from others: Study successful case studies and best practices.

    • Don't give up: Persistence is key to achieving long-term success.

    Utilize user quotes from interviews to document aspirations and frustrations, and motivations.

    Try inferring thoughts and feelings from human behavior, tone of body language, interactions, conversations, word selection, and social cues.

    Look for contradictions in what the user says and how the user behaves.

Marketing Approaches

1. Viral Marketing:

  • Create highly shareable content that spreads organically through social media and word-of-mouth.

  • Focus on emotional triggers, humor, or unique insights to encourage sharing.

  • Monitor and analyze viral trends to capitalize on opportunities.

2. Public Relations (PR):

  • Leverage media coverage and press releases to build brand awareness and credibility.

  • Develop strong relationships with journalists and media outlets.

  • Use PR to announce product launches, partnerships, or significant milestones.

3. Unconventional PR:

  • Use unique and creative tactics to generate buzz and media attention.

  • Consider stunts, viral campaigns, or unconventional partnerships.

  • Measure the impact of unconventional PR on brand awareness and customer acquisition.

4. Search Engine Marketing (SEM):

  • Utilize paid advertising on search engines like Google to reach potential customers.

  • Target specific keywords and demographics to maximize ROI.

  • Continuously monitor and optimize SEM campaigns for better performance.

5. Social & Display Ads:

  • Run targeted ads on social media platforms and other websites.

  • Use data-driven insights to create effective ad campaigns.

  • Track key metrics like click-through rates and conversion rates to measure success.

6. Offline Ads:

  • Use traditional advertising methods like billboards, TV, or radio to reach a wider audience.

  • Consider the target audience and choose the most suitable offline channels.

  • Measure the impact of offline ads on brand awareness and sales.

7. Search Engine Optimization (SEO):

  • Improve your website's ranking in search engine results to attract organic traffic.

  • Optimize website content, keywords, and backlink profile.

  • Track keyword rankings and website traffic to measure SEO effectiveness.

8. Content Marketing:

  • Create valuable content like blog posts, articles, or videos to attract and engage your audience.

  • Develop a content calendar and distribute content through various channels.

  • Measure content performance using metrics like website traffic, social shares, and email subscriptions.

9. Email Marketing:

  • Build an email list and send targeted marketing messages to your subscribers.

  • Segment your email list to deliver personalized content.

  • Track email open rates, click-through rates, and conversion rates to optimize campaigns.

10. Engineering as Marketing:

  • Use product features and design to drive user growth and engagement.

  • Prioritize features that solve customer pain points and delight users.

  • Continuously gather user feedback to improve the product and marketing strategy.

11. Targeting Blogs:

  • Reach out to relevant bloggers and influencers to promote your product or service.

  • Offer valuable products or incentives to encourage reviews and endorsements.

  • Track the impact of blogger outreach on website traffic and sales.

12. Business Development:

  • Form strategic partnerships and collaborations to expand your reach and market share.

  • Identify potential partners that align with your business goals.

  • Negotiate mutually beneficial deals and monitor the performance of partnerships.

13. Sales:

  • Employ a sales team to actively sell your product or service to potential customers.

  • Train your sales team on effective sales techniques and product knowledge.

  • Track sales metrics like revenue, customer acquisition cost, and customer lifetime value.

14. Affiliate Programs:

  • Incentivize others to promote your product or service in exchange for a commission.

  • Recruit a network of affiliates with a strong online presence.

  • Track affiliate performance and optimize the program for maximum ROI.

15. Existing Platforms:

  • Utilize existing platforms like Amazon, Shopify, or App Stores to reach customers.

  • Optimize product listings and descriptions to attract buyers.

  • Monitor sales performance and customer reviews on these platforms.

16. Trade Shows:

  • Attend industry events to network with potential customers and partners.

  • Prepare engaging presentations and demos to showcase your product or service.

  • Follow up with leads and collect contact information to nurture relationships.

17. Offline Events:

  • Organize or sponsor events like workshops or meetups to connect with your audience.

  • Offer valuable content and networking opportunities to attract attendees.

  • Measure the impact of offline events on brand awareness and lead generation.

18. Speaking Engagements:

  • Share your expertise at conferences or webinars to build credibility and generate leads.

  • Develop compelling presentations and practice your delivery.

  • Collect contact information from attendees and follow up with them.

19. Community Building:

  • Foster a community around your brand to encourage user engagement and loyalty.

  • Create online forums, social media groups, or in-person meetups.

  • Encourage community members to share their experiences and provide feedback.

20. Conversion Rate Optimization (CRO):

  • Continuously improve your website and marketing materials to increase conversions.

  • Use A/B testing to experiment with different design elements and calls to action.

  • Track website analytics to identify areas for improvement.