Welcome to
The Design Tree!
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In this phase, the empathizing phase our goal is to get to know our persona, our users, and our customers to understand who they are and their ethnography.
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In the Defining Problem phase, we wish to define our user needs and validate our persona and their problem.
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In the digital story phase, we will visualize our persona and the critical emotions surrounding their problem.
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In the Collaborative Ideation phase, we want to use our digital story as a prompt and engage our team in a brainstorming session.
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In the Prototyping phase, we will select the best solution from the Ideation phase. Our goal is to expand upon our idea and transform it into a workable prototype.
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In the Testing phase, our goal is to validate our solution. Through a series of conversations, we can test our prototype and gauge if our solution is meeting the needs of our persona.