Defining Problem Statement
Reflect on your research and observations and your unique persona's timeline, discover where the persona encounters the problem, document events that precede, and proceed the persona's frustration. Then define the problem.
Group Size: 4-5
Materials Needed: Print Defining Problem Statement, Pens, Markers and Post-its
Duration: 30-120 mins
Defining Problem Statement
A defining problem statement summarizes how the user/customer suffers from the problem, deeply analyzing their frustration, how they cope with the problem, how market forces have addressed it, and why it persists.
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Drafting a Problem Statement
Understanding when the user encounters the problem.
Develop insights into the problem and possible solutions.
Understand how the user copes with the problem.
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Work together in 4-6 member teams to document the where the problem is encountered in the user timeline. Then use the prompt to craft a problem statement.
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Step 1. Let's explore the users' timeline, document events preceding the problem, the frustrations related to the problem, and how or where they might seek a solution.
Step 2. Let's develop our problem statement. Define the problem; what group of people suffer from the problem? How is the problem being addressed, and why does the problem persist?
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Our goal here is to pinpoint where the user experiences the problem in the timeline.
Document the user's frustration in dealing with the problem.
Detail where they might go to find a solution to the problem.
Define the problem. How big is the problem? By defining how big the problem is, we also define the opportunity to solve it.
Define the problem within the user story; your problem statement should be familiar and compelling.
Document ways the customer copes with the problem.
Document quantifiable information, like how long it takes the customer to complete a task.