Welcome to
The Design Tree!
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In this phase, the empathizing phase our goal is to get to know our persona, our users, and our customers to understand who they are and their ethnography.
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In the Defining Problem phase we wish to define our user needs and to validate our persona and their problem.
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In the digital story phase we will visualize our persona and the critical emotions surrounding their problem.
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In the Collaborative Ideation phase we want to use our digital story as a prompt and engage our team in a brainstorming sessions.
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In the Prototyping phase we will select the best solution from the Ideation phase. Our goal is to expand upon our idea and transform it into a workable prototype.
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In the Testing phase our goal is to validate our solution. Through a series of conversations we can test our prototype and gauge if our solution is meeting the needs of our persona.
Step 2. Create your digital story.
Defining Problem Statement
Reflect on your research and observations and your unique persona's timeline, discover where the persona encounters the problem, document events that precede, and proceed the persona's frustration. Then define the problem.
Design Thinking Plan
Create a design thinking plan a list of design thinking stategies you can perform to validate your digital story and develop, and test your solution.
Defining Tools
Use the following tools to create a digital story or validate the persona’s problem and needs found within your digital story.
How Might We Question
A problem-framing tool that encourages open-ended exploration and generation of innovative solutions.
Vision Cone
A concept representing the range of possibilities and potential future outcomes for a solution or idea.
Critical Items Diagram
A visual tool to identify and prioritize key elements or factors for successful problem-solving.
Storytelling
Engage your cohort in a compelling and narrative-driven approach to convey ideas, experiences, and emotionsf. Use the data to validate your digital story.
Context Mapping
A collaborative method to understand the cohort’s perspectives, needs, and behaviors within their social and cultural context. Use the data to validate your digital story.
Testing Sheets
A structured document used to plan, execute, and record observations during user testing sessions. Use the data to validate your digital story.
Validating the persona and the problem through interviews.
Use the following strategies to validate your persona and their need/problem.
Interview for Empathy
Validate your digital story by conducting a research method in design thinking used to understand users' perspectives, needs, and emotions through meaningful conversations.
Explorative Interview
Validate your digital story using a research method that aims to gather open-ended insights, ideas, and perspectives from your target market or customers.
User Participant Group
After creating your digital story organize a user participant group. A user participant group is a collection of people who mirror the persona found in your digital story. Use your user participant group to validate or invalidate your digital story.