Step 1. Create a Simulation

Collaborate with us to create a simulation of your customer story. A simulation will help us clarify your target market and become the vehicle we can design think with…….

Collaborate with…… Go To Online Whiteboard

Instructions

Step 1. Collaborate and document the ethnography of your most likely customers: their Work, Age Range, Family, and Income.

Step 2. Aspirations: Document the aspirations of your customer. What is their goal? What are they trying to achieve? What road leads them to this problem?

Step 3. Frustrations: What problem will they encounter on this road that their motivations lead them to?

Step 4. Motivations: Document their motivation. What are they trying to accomplish that leads them to the problem and your solution?

Step 5. Elation: How can we solve their problem? What experience can we create that will finally solve their problem?

Create a Simulation

Group Size: 4-5

Duration: 30-60 mins

Materials Needed: Print Empathizing Persona, Pens, Markers and Post-its

Details:

Collaborate with your team or community in creating a simulation of a customer story. Document your ideal customer and their problem as they move through time experiencing aspirations, frustrations, and the motivation to continue. Each response will work to form a script for the customer story in video format. Our responses are based on our observational and background research which we will work to validate later.

Simulation of Customer Story

Collaborate with your team or community in creating a simulation of a customer story. Document your ideal customer and their problem as they move through time experiencing aspirations, frustrations, and the motivation to continue. Each response will work to form a script for the customer story in video format. Our responses are based on our observational and background research which we will work to validate later.

  • Gain a better understanding of our customers' perspectives to build empathy.

    Understand pain points and opportunities or benefits.

    Collect information to create a digital story.

    Document the team'’ customer insights.

  • Work in small 4-5 team member groups. Collaborate to document your persona's ethnography and unique journey capturing their aspirations, frustrations, motivations, elations.

  • Step 1. Collaborate and document the ethnography of your most likely customers: their Work, Age Range, Family, and Income.

    Step 2. Aspirations: Document the aspirations of your customer. What is their goal? What are they trying to achieve? What road leads them to this problem?

    Step 3. Frustrations: What problem will they encounter on this road that their motivations lead them to?

    Step 4. Motivations: Document their motivation. What are they trying to accomplish that leads them to the problem and your solution?

    Step 5. Elation: How can we solve their problem? What experience can we create that will finally solve their problem?

  • Users' ethnography should help determine or predict their journey through the user's timeline.

    The user's journey as they move from aspiration, frustration, motivations, and elation should relate to each other.

    Utilize user quotes from interviews to document aspirations and frustrations, and motivations.

    Try inferring thoughts and feelings from human behavior, tone of body language, interactions, conversations, word selection, and social cues.

    Look for contradictions in what the user says and how the user behaves.

Create a Simulation

Create a Simulation Part 1

Create and communicate narratives that engage and inspire your team in the design process. Digital Storytelling combines elements of storytelling, visual design, and technology to convey information, evoke emotions, and drive collaboration and innovation

Click here to make a copy of this template.

Create a Simulation

Create a Simulation Part 2 Example

With a digital story we can visualize our persona and the critical emotions surrounding their problem. In the first part of the digital story we will describe our persona and how their frustration may motivate them to find a solution. This crucial part of our digital story which defines the persona and their problem will be used as powerful prompt for ideation, prototyping and testing. Giving us insights into how to solve the user problem but also the guidance to ask the right questions to validate our assumptions. The second part of the digital story we will illustrate the details of our solution, how it works and the expected outcome.This powerful visualization will document the persona, their problem and our solution making it easier to refine our solution and create unrivaled user experience.

Update your validated customer story.

Validate Simulation

Update your digital story with the information from the user research from the ideation, prototyping, and testing phase and other design thinking experiments that validate your simulation of your customer story and their affinity for your solution. This powerful visualization helps us to explore our customer's journey and refine our solution and customer experience.