The Startup Portal
Design Lab : Organized by Bryan Reese
Collaborate with us in Designing the
Collaborate and Innovate
Help us solve problems, engage leaders, and empower entrepreneurs through the power of design thinking online and offline. Stay updated on our latest collaborative projects through our whiteboard.
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Welcome to
The Design Tree!
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In this phase, the empathizing phase our goal is to get to know our persona, our users, and our customers to understand who they are and their ethnography.
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In the Defining Problem phase, we wish to define our user needs and validate our persona and their problem.
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In the digital story phase, we will visualize our persona and the critical emotions surrounding their problem.
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In the Collaborative Ideation phase, we want to use our digital story as a prompt and engage our team in a brainstorming session.
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In the Prototyping phase, we will select the best solution from the Ideation phase. Our goal is to expand upon our idea and transform it into a workable prototype.
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In the Testing phase, our goal is to validate our solution. Through a series of conversations, we can test our prototype and gauge if our solution is meeting the needs of our persona.